The Cost of Underestimating Stakeholder Values

The Uber debacle isn’t about surge pricing or continuing to do business at JFK on Saturday during the NYTWA’s (New York Taxi Workers Alliance) one hour strike. It’s about what happens when a corporation doesn’t fully consider, or understand, the core values of key stakeholder groups. To be fair, this challenge isn’t isolated to Uber, but rather, a cautionary tale for many in the corporate sector.

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Andrea Pellegrino