Warner Music Group


Going Green

Challenge: Engage employees, artists, and consumers in Warner Music Group’s (WMG) signature environmental program, Going Green.

Approach: Based on stakeholder research, the Impact Collaborative and WMG leadership developed a strategy and aligned initiatives to engage WMG employees, artists, and consumers in measurable and fun environmentally-conscious practices in both the workplace and at home. 





CSR strategy & business integration, stakeholder & community engagement, program design, impact measurement, messaging & communications, environment


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