CASE STUDY | COVENANT HOUSE INTERNATIONAL

Building capacity through funding diversification and new audience engagement.

We helped Covenant House find ways to reach millennial audiences, a critical donor base they would need to engage for a stable future.

In the photo: A team from Delta participates in Covenant House’s Executive Sleep Out at Yankee Stadium.

SITUATION

Covenant House International (CHI) addresses the immediate and long-term needs of homeless and runaway teens throughout the U.S., Canada, and Latin America, as well as advocates on behalf of youth victims of human trafficking. A loyal but aging donor base meant that Covenant House had to get clear on new audience engagement. Historic efforts to reach potential donors weren't going to sustain them, despite having worked for over 30 years.

OUR WORK

  • Working with Covenant House leadership, we got clear on the broad set of existing fundraising activities they were deploying.

  • Developed fundraising strategy, based on research with current and potential donor bases.

  • Conducted internal and external stakeholder interviews.

  • Through well-facilitated conversations, meetings, and workshops, Impact Collaborative helped Covenant House leaders and employees make important prioritization decisions.

  • Conducted trial fundraising strategies in partnership with industry-leading organizations.

IMPACT

  • Significantly increased corporate philanthropy by over 230%

  • Improved millennial engagement, a key audience identified to diversify funding long-term

  • New organizational structure, processes, and communications have helped them sustain their approach going forward

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