Procter & Gamble


Saving Wildlife with Dawn

Goal: Leverage the use of Procter & Gamble's product, Dawn, in cleaning wildlife affected by oil spills, to increase awareness and engage new audiences.

Approach: As part of  a collective that included teams from P&G, International Bird Rescue (IBR), and other NGOs, Impact Collaborative helped develop program strategy and partnerships for Dawn Helps Save Wildlife, a corporate responsibility and media campaign.

Results: Dawn Saves Wildlife is one of P&G's most visible CSR initiatives, resulting in significant increases in philanthropic funding and visibility for IBR.


Strategic partner

Procter & Gamble


CSR strategy & business integration, non-profit strategy, corporate engagement, stakeholder & community engagement, messaging & communications, environment, animal welfare


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