The Power of Partnerships


Impact Collaborative’s, Linda McNair, believes in the power of strategic partnerships and coalition building to serve the greater good. As our nation’s youth galvanized around the issue of school safety through March for our Lives, Linda went to work on how to best support their efforts. Enter client-partner, Adobe, and nonprofit partner, Amplifier.

Due to their great work during the Women’s March in January, Linda approached Amplifier about hosting a creative challenge on Project 1324—an Adobe initiative that supports, connects, and amplifies emerging artists (between 13-24) as a force for positive social impact.

Here’s what happened next:

  • In just seven days, the Amplify for Life challenge was organized and posted on Project 1324.
  • The challenge received 207 submissions, 56,000 views, and 878 appreciations over the course of one week.

  • Winners were “surprised and delighted” with a trip to DC to experience the historical day.

  • 15,000 posters were printed for the DC march. 5,000 more were sent to the Atlanta, LA, SF, Seattle, and NYC sister marches.

  • Casual Films, who filmed the Women’s March, jumped in a week before and mobilized to capture the event.

  • VICE / Broadly coverage included all of the posters Amplifier printed and distributed.

  • The efforts were promoted by Project 1324, Adobe Students, Amplifier, March for our Lives, and the Women’s March, as well as by the winners themselves. Even Madonna featured one of the posters on her Twitter and Instagram channels!

  • One of the artist’s winning poster was featured on the front page of the New York Times, which was shared by Parkland student, David Hogg.

Positive social change happens when we come together to take action. Passion, an unmet need, or, far too often, tragedies like Parkland are the sparks that ignites change. Collaboration and partnership are the fuel that transforms that spark into real impact. We love making that happen.

Andrea PellegrinoComment